Virtual Assistants for Events: The New Era of Interactive Experience

In recent years, the way we experience events has changed — and technology has been the main driver of this transformation. Among the innovations drawing the most attention are AI-powered virtual assistants, like Talkify, created to deliver a fluid, personalized, and truly interactive experience for participants.

Imagine arriving at an event and being greeted by an assistant capable of answering any question in seconds:

“What time is the next talk?”
“Where is Brand X’s booth located?”
“Which sessions best match my professional profile?”

With Talkify, this is the new reality.
The system acts as an intelligent digital concierge, accessible via chat, app, or interactive kiosks. It understands the event’s context, speaks the audience’s language, and adapts to the identity of each organizer’s brand.

More than just answering questions, Talkify can suggest relevant activities, guide visitors through physical or virtual spaces, recommend personalized content, and even collect real-time insights about the audience’s experience.

All of this is possible because the assistant is fed with the specific content and agenda of each event, becoming an extension of the organization itself — but with the agility and efficiency of AI.

Benefits for organizers and participants

• Instant, multilingual support — without the need for extra staff.

• Increased engagement, through personalized recommendations and real-time interaction.

• Smart analytics and reports, helping organizers understand visitor behavior and preferences.

• Integration with event apps and kiosks, ensuring a seamless and personalized journey.

In a world where attendees increasingly seek autonomy and memorable experiences, AI virtual assistants are no longer just a differentiator — they’ve become the new standard of interaction.

After all, events are not just gatherings — they are living ecosystems of connection, content, and emotion.
And when technology understands and speaks people’s language, everything becomes more human, efficient, and unforgettable.